Gemologists love EZTube.
The way in which jewelry is showcased can significantly influence a customer’s perception of its value and allure. To captivate potential buyers and accentuate the beauty of gemstones, jewelry stores often turn to innovative display solutions. Let’s explore how EZTube can be effectively utilized in jewelry stores and showcases, in retail and beyond.
Understanding EZTube
EZTube is a versatile framing system designed specifically with ease-of-use and versatility in mind, including for jewelry showcases. It consists of extruded aluminum, anodized, powder coated, steel, stainless steel, and raw tubes that can be easily installed in various configurations to illuminate jewelry pieces from different angles and perspectives. What sets EZTube apart is its ability to provide customizable lighting solutions tailored to showcase the unique brilliance and fire of gemstones.
Gemologists have used EZTube to build industry-leading retail showcases, security shields, dividers, and more since 1987.
Since its inception, EZTube has proved itself to be the system of choice for gemologists the world over for a multitude of reasons, including:
- Color Enhancement: Gemstones derive their allure from their vibrant colors, which can range from subtle pastels to intense hues. Pair EZTube with adjustable color temperature LEDs to allow for precise control over the lighting environment, and showcase gemstones in the most flattering light. For instance, warm lighting can enhance the warmth of yellow diamonds or golden topaz, while cooler tones can accentuate the cool tones of sapphires or aquamarines.
- Clarity Illumination: Clarity refers to the absence of internal flaws or inclusions within a gemstone. EZTube’s sleek finishes enable uniform illumination reflections and ensures that every facet of a gemstone is adequately lit, revealing its clarity to potential buyers. By minimizing shadows and dark spots, EZTube allows customers to appreciate the flawless beauty of diamonds, emeralds, and other transparent gems.
- Cut Brilliance: The cut of a gemstone directly influences its brilliance and sparkle. Strategic placement of EZTube framing when paired with retail illumination can emphasize the facets of a well-cut gemstone, maximizing its light performance and scintillation. Whether it’s a round brilliant diamond or a fancy-cut colored gemstone, EZTube’s various finishes ensures that each facet reflects light with unparalleled radiance, captivating onlookers with its brilliance.
- Carat Weight Emphasis: Carat weight is a measure of a gemstone’s size, with larger stones typically commanding higher prices. EZTube can be used for focused illumination which draws attention to the size of the gemstones, highlighting their substantial presence within the showcase. By accentuating the carat weight of diamonds, rubies, and other sizable gems, EZTube creates a sense of luxury and opulence that resonates with discerning customers.
Practical Applications: Incorporating EZTube into jewelry displays offers numerous practical benefits for retailers:
- Flexible Installation: EZTube’s flexible design allows for easy installation in various configurations, adapting to the layout of any jewelry showcase.
- Energy Efficiency: LED technology is the perfect technology to pair with EZTube. Mounting LEDs to EZTube consumes minimal energy while providing maximum illumination, reducing operational costs for jewelry retailers.
- Longevity: EZTube is made exclusively from the highest-end materials on the planet. From 6063 T5 aerospace-grade aluminum to glass-filled nylon composite fasteners, EZTube offers long-term reliability, eliminating the need for frequent replacements or maintenance.
- Customization: Retailers can customize every facet of their EZTube creation, and when paired with quality lighting, they can adjust the intensity, color temperature, and direction to suit the specific requirements of different gemstone types and jewelry designs.
EZTube represents a sophisticated lighting solution that elevates the presentation of jewelry in retail environments.
With its versatility, energy efficiency, and customizable features, EZTube offers a compelling solution for showcasing the beauty and allure of gemstones in jewelry stores worldwide.